Hisense A Legacy of Innovation
Founded in 1969, Hisense has become a global leader in home appliances and consumer electronics, operating in over 160 countries. With a commitment to innovation, quality, and sustainability, we deliver advanced technologies that redefine modern living. From pioneering Laser TVs to sponsoring global sporting events, Hisense continues to shape the future of home entertainment and beyond
Our Story
1969
The Journey Begins
Hisense began in Qingdao, China, with a vision of bringing innovation to consumer electronics and home appliances
1988
Global Expansion Begins
Initiated international trade and export operations
1996
Entered the African Market
Marked the beginning of Hisense’s presence in Africa, paving the way for innovative products tailored to the continent
2005
Technological Breakthrough
Launched China’s first digital video processing chip, ending reliance on foreign technology
2008
Official Sponsor Of The Australia Open Championships
Official sponsor of the Australia Open Tennis Championships and named the Australian Open stadium
2013
Australian Open Tennis Championships
Signing ceremony for sponsorship of Australian Open Tennis Championships in November 2013
2015
Acquisition Of Sharp America
Strengthened Hisense’s position in the North and South American market by acquiring Sharp's TV business
Red Bull Racing F1 Team Sponsorship
Hisense Became The Sponsor of Red Bull Racing F1 Team; Title Sponsor of NASCAR Xfinity Race
2016
UEFA EURO Sponsorship
Became the first Chinese sponsor of the UEFA European Championship
2018
FIFA World Cup Sponsor
Became The Official sponsor of the FIFA World Cup 2018™ cementing its status as a global brand
Hisense Family
Hisense officially took over Toshiba Visual Solutions Corporation (TVs), and acquired Gorenje, a white power manufacturer in Slovenia
2019
50th Anniversary
Hisense marked its 50th anniversary, celebrating five decades of innovation, growth, and global success
2020
Global Official Partner
Global Official Partner of EURO 2020 Global Official Partner of PSG Football Club Global Official Partner of Fanatic Esports Club Global Official Partner of Leeds United F.C
2022
FIFA World Cup Sponsor
Became The Global Official Sponsor of FIFA World Cup Qatar 2022™
2023
Second in Global TV Market
Hisense TV shipments ranked second globally for three consecutive quarters
2024
UEFA Partnership
Hisense becomes UEFA Men's National Team Football partner
Strategic Partnership with Real Madrid
Hisense Became The Official Sponsor of Real Madrid
2025
Official Partner Of Club World Cup 2025
Hisense named first official partner of the FIFA Club World Cup 2025™
Core Value
Integrity
We uphold honesty and transparency in everything we do
Innovation
Driving technological breakthroughs to create smarter, better solutions for our customers.
Customer Care
Putting customer satisfaction at the heart of our business, ensuring exceptional experiences with every product
Sustainability
Committed to building a greener future by promoting sustainable practices and responsible manufacturing.